The demand for editorial collection grows
On the website Vogue.com there will be a section for shopping. For the publishing house Condé Nast is already the second attempt to start retail in their media. Previously, the experiment was carried out on the site Style.com and he failed.
As reported by Ricky de sole, the new Executive Director of fashion, a new section will be formed by the editors in the form of shopping tips. It is also planned to subscribe to the news section and pop-up projects with retailers.
According to Vogue, the readers, the demand for curated editorial collections and over the past year, traffic at the shopping content increased by 57%.
Recall that in 2020 Condé Nast at the second attempt Vogue launches in Singapore. The publication will be the 27th consecutive log in the group Vogue.
Leave a comment