Counterparts and copies, starred in the new campaign of Gucci Tennis 1977

Sneakers already went on sale

Gucci has released a promotional campaign sneakers Tennis 1977 as part of a new project #accidentalinfluencer. The photographs created by max Siedentopf, like each other’s characters pose in front of urban locations.

They appear in the same clothes and copy the gestures and poses. The inspiration for designers was the theme of doubles, copies, and identity.

For a new project, the brand opened a page TikTok and posted there first video. Also Gucci has released a series of videos for Stories on instagram.

Recall that Gucci will present the new cruise collection in San Francisco on may 18.



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