Thus, the brand seeks to inspire and satisfy the needs of all its clients
In the flagship Nike store in London there was an updated space with the goods for women. Its design was used not just the usual “standard” mannequins, but mannequins plus size. But that’s not the only innovation in the women’s space Nike shoppers will be offered a personal service styling and meeting with professional trainers.
“For Nike upgrading their commercial areas is an additional means of demonstrating the desire of the brand to inspire and respond to the needs of women athletes, — said Vice-President of Nike Europe Sarah Hannah. Is more than just a place for shopping, this is the place where we celebrate the sport.”
Recall a few days ago, Nike released a short film “Dream bigger”, inspired by the history of the development of women’s football and the struggle of female athletes for equal rights. In the shootings took part in female football players from different countries.