Influence of influencers has halved since the beginning of 2019

This can be explained by fatigue of the users from the ads

Analysts InfluencerDB shared interesting statistics regarding the effectiveness of influencers. It turned out that in the first quarter of 2019, the number of sponsored posts in social networks has decreased from four to two percent.

The study notes that the rate of user involvement also declined, and this applies to almost all spheres of living influencers — beauty, fashion, food and lifestyle. Analysts explain the deterioration of the statistics that people are tired of the huge amount of advertising in the feed.

Why traditional visual aesthetics of instagram more does not appeal to us, we are told here.


social networks


the study


Admin Author