Maybe it has something to do with his collaboration with the Gap
Kanye West has applied for registration of the phrase West Day Ever as a new brand — previously it was used to announce a long-term cooperation with Gap.
According to Dazed, the phrase will appear on clothing and shoes. Whether this is due to the Gap, while it is not clear. Not long ago, the West registered the beauty line of the brand Yeezy, but no official announcement about its launch was not done yet.
YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
A few days ago, Kanye announced that he intends to run in the next election for President of the United States. The decision of the rapper was supported by Elon Musk.
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