The project will introduce a revamped website and a new format of interaction in 2020
The founders of the brand Opening Ceremony’s Humberto Leon and Carol lim turned to his fans on instagram and announced the closure of offline stores. The decision about the gradual departure from the format of physical trade was made in January 2020, when the Italian Guards New holding Group, which owns Off-White, Palm Angels, Heron Preston and Ambush, has acquired the Opening Ceremony.
As told by the designers, they planned to spend a few soulful holiday events this year to thank their fans, but plans had to change due to quarantine measures.
Website Opening Ceremony will run in may and June, and by the end of this year, the brand promises to unveil a brand new project.
“We launched the Opening Ceremony after the tragedy of September 11 and will conclude this Chapter with pandemic coronavirus, said Humberto Leon and Carol lim in his address. But from these terrible events, we hope to come up with a new way to communicate with our community.”
Recall that in Opening Ceremony stores sold things not only this brand but also other famous designers.
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