Ralph Lauren has released a collection of clothing for avatars-bitmedi

It is available to users Snapchat

Brand Ralph Lauren presented a collection of virtual garments created for avatars-bitmedi used in Snapchat. It includes twelve images, six female and six male. The user can wear bitmore, for example, in a double-breasted blazer, striped shirt with Polo collar and long sleeve or a sports jacket.

“We are very encouraged by the search for innovative ways in which we can tell the story of our brand, encourage social Commerce, and interact with the new generation of consumers the most authentic and inspiring way,” — said the head of the digital the direction of Ralph Lauren and Alice Delont.

Recall that in September last year, Ralph Lauren launched an advertising campaign in social networks TikTok. She was confined to the tennis tournament U.S. Open.

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