The exhibition will tell about the relationship of nature and technology innovation
Uniqlo will open interactive exhibition “LifeWear” (“Clothing for life”) about the eponymous concept of the brand, expressed through the relationship of a man with high technology and the environment. The brand will present this presentation format for the first time in Russia.
The exposition of art objects and interactive areas, talks about how seamlessly interact with innovative technology, design and nature. Conceptually, the exhibition draws a parallel with the four elements. So, the lightness of the air is presented in installations, AIRism and ultra light down jackets. Area with jeans shows the approach of the brand towards sustainable production – it reflects the water element. Creativity Uniqlo pronounced in the collection of UT t-shirts through the element of fire. Art objects of the earth element inspired by natural fabrics – cotton and flax.
New format of presentation will allow for a fresh look at the brand, understand the process of development of clothing, especially the production and implementation aspects of ethics.
To see the exposition in the Museum of Moscow from 29 February to 1 March.
Entrance to the exhibition is free, must register in advance.
We will remind that in Russia already there were some things from the spring collection Uniqlo U. to Find out more about the release and to see the new models here.
The Museum Of Moscow
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