Yoox have got their own fashion brand

The basis of design things by Yoox 8 — data analysis and selection of customers of the online retailer

Online retailer Yoox launched its own fashion brand — 8 by Yoox. His concept is based on a technological approach to the field of Internet shopping.

Each collection 8 by Yoox will be created with the help of the analysis of data obtained from social networks and online publications, and on the basis of customers Yoox. This will allow the design team of the brand take into account all the preferences of potential customers — from cut and color palettes to the length of the sleeves, the height of heel and price policy.

“We have always sought to perform the border between man and machine, Yoox’s been doing this since 1999. Today, we combine the work of artificial intelligence with the talent of our design team. The technology is typically invisible to the customer, but 8 by Yoox it materializes,” said Yoox founder Federico Marchetti.

Now on Yoox presents men and women collections of the brand new season autumn-winter 2018. They included t-shirts, sweaters, dresses, pants, outerwear cashmere and wool and shoes and bags of leather. Summer collection 8 by Yoox goes on sale in January next year.





online retailer

new brand

8 by Yoox

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