H&M is launching a collection based on the data about engagement on instagram

On sale from August 22

H&M announced a joint capsule with instagram account MenWith on men’s style. The collection will be based on the analysis of statistics on user engagement – number of likes, comment and more.

Thus, the company wants to offer its customers what they really like.

The collection includes knit turtleneck, hoodie, pants with contrasting cuffs, scarf with pattern, cap beanie, velvet hat and black leather jackets.

Things will be on sale August 22 at select physical stores and online.

Previously, H&M announced the date of launch of the first collaboration with a designer from South Africa. Read more about this project we described here.

technology

Instagram

collaboration

H&M

collection

statistics

social networks

likes

capsule

big data

Leave a comment

Source

Admin Author