Mazes and minimalism
A pop-up space Uterqüe opened in Covent garden 9 Oct. Guests could buy items from the new collection using the QR-code, and in the evening there was a closed party with a dj set Marco Spaniard Llorente.
The concept of the event and the collection of The Maze is the woman with the idealist space of the labyrinth. The shooting of the campaign took place in the house-Museum of sculptor Javier Corbero a few kilometers from Barcelona. Brutalistic arches occupy a space of 4500 square meters, and form a labyrinth of galleries and rooms.
The autumn collection by Uterqüe clothing, accessories and scenery also intertwine and add up to one puzzle. Traditional craftsmanship and innovation are combined to design new things and create a minimalist atmosphere with monochromatic background. Restraint, femininity and elegant design keywords fall collection of Uterqüe. The designers used tweed, silk, leather and cashmere as the main materials, and decorated with embroidery beads and large accessories.
A selection of the most popular trends in new collections Uterqüe can be found here.
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