This is due to the influence of the pandemic COVID-19
French brand Longchamp announced the closure of its shops, located on the territory of Russia. This decision was taken due to the negative impact of a pandemic coronavirus infection on business.
“Unfortunately, the consequences of this epidemiological crisis was so devastating that we were forced to make several difficult decisions to ensure a stable position of our brand in the long term. With a heavy heart we have to announce the closing of our subsidiary in Russia. We are sad when we think about people contributing to the project in Russia and in Paris,” — said the head of the brand Jean Cassegrain in an official letter.
Closing spaces Longchamp will be the CEO of the brand in Russia Arina Shabanova. This will happen in the near future.
Recall that in 2018 the face of Longchamp has become Kendall Jenner. After that, the model has appeared in campaigns for the brand, the last time she promoted the collection of a season spring-summer 2020.
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